People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France
Identifieur interne : 000828 ( Main/Exploration ); précédent : 000827; suivant : 000829People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France
Auteurs : Sinéad O Eary [Irlande (pays)] ; Jim Deegan [Irlande (pays)]Source :
- Journal of vacation marketing [ 1356-7667 ] ; 2003-07.
Descripteurs français
- Wicri :
- geographic : Irlande (pays).
- topic : Développement économique, Tourisme, Politique du tourisme.
English descriptors
- KwdEn :
- Attribute, Beautiful scenery, Bord, Bord failte, Brand management, Branding, Cent response rate, Certain attributes, Common components, Common response, Complete picture, Connemara, Destination, Destination attributes, Destination branding, Destination image, Destination image research, Dublin, Echtner, Economic development, Failte, Free elicitation, French market, French tourists, French trips, French visitors, Good performance, Hair colour, Holiday destination, Holistic, Holistic aspects, Holistic components, Image studies, Ireland, Irish experience, Irish times, Irish tourism industry, Irish tourist industry confederation, Labour shortages, Latter half, Main purpose, More factors, National centre, Performance ratings, Poor performance, Preliminary phase, Pritchard, Psychological dimensions, Psychological traits, Quadrant, Qualitative research, Quantitative images, Rating scales, Recent trends, Recent years, Respondent, Right side, Same category, Second question, Stone walls, Target market, Tourism, Tourism company, Tourism destination, Tourism destinations, Tourism development, Tourism image, Tourism industry, Tourism ireland, Tourism management, Tourism policy, Tourism policy studies, Tourism promotion, Tourism research, Tourist destination, Tourist images, Travel research, Unique destination proposition, Unique features, Various years, Visitor attractions, Visitor numbers.
- Teeft :
- Attribute, Beautiful scenery, Bord, Bord failte, Brand management, Branding, Cent response rate, Certain attributes, Common components, Common response, Complete picture, Connemara, Destination, Destination attributes, Destination branding, Destination image, Destination image research, Dublin, Echtner, Economic development, Failte, Free elicitation, French market, French tourists, French trips, French visitors, Good performance, Hair colour, Holiday destination, Holistic, Holistic aspects, Holistic components, Image studies, Ireland, Irish experience, Irish times, Irish tourism industry, Irish tourist industry confederation, Labour shortages, Latter half, Main purpose, More factors, National centre, Performance ratings, Poor performance, Preliminary phase, Pritchard, Psychological dimensions, Psychological traits, Quadrant, Qualitative research, Quantitative images, Rating scales, Recent trends, Recent years, Respondent, Right side, Same category, Second question, Stone walls, Target market, Tourism, Tourism company, Tourism destination, Tourism destinations, Tourism development, Tourism image, Tourism industry, Tourism ireland, Tourism management, Tourism policy, Tourism policy studies, Tourism promotion, Tourism research, Tourist destination, Tourist images, Travel research, Unique destination proposition, Unique features, Various years, Visitor attractions, Visitor numbers.
Abstract
Ireland’s traditional tourist images — relating to people, pace and place — are increasingly threatened by the development of the Celtic tiger economy. Furthermore, recent trends suggest that the French visitor market to Ireland is showing signs of stagnation. To date, however, there has been little research regarding destination image in either Ireland or France and none that focuses specifically on Ireland’s image in France. In this study, 281 French visitors to Ireland were asked to describe their image of Ireland in terms of common attribute-based components and holistic aspects. The findings show that the key images of Ireland remain the welcoming people, the beautiful scenery and the relaxed pace of life. Given the dramatic changes that have taken place in Ireland since the 1990s there are indications that these images may no longer accurately represent all aspects of Irish society. The study highlights the need for image modification to ensure that the portrayed image of Ireland is consistent with what the destination has to offer in reality.
Url:
DOI: 10.1177/135676670300900302
Affiliations:
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Le document en format XML
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<term>Cent response rate</term>
<term>Certain attributes</term>
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<term>Destination attributes</term>
<term>Destination branding</term>
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<front><div type="abstract" xml:lang="en">Ireland’s traditional tourist images — relating to people, pace and place — are increasingly threatened by the development of the Celtic tiger economy. Furthermore, recent trends suggest that the French visitor market to Ireland is showing signs of stagnation. To date, however, there has been little research regarding destination image in either Ireland or France and none that focuses specifically on Ireland’s image in France. In this study, 281 French visitors to Ireland were asked to describe their image of Ireland in terms of common attribute-based components and holistic aspects. The findings show that the key images of Ireland remain the welcoming people, the beautiful scenery and the relaxed pace of life. Given the dramatic changes that have taken place in Ireland since the 1990s there are indications that these images may no longer accurately represent all aspects of Irish society. The study highlights the need for image modification to ensure that the portrayed image of Ireland is consistent with what the destination has to offer in reality.</div>
</front>
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